Wk 4 Individual Assignment: Developing An Integrated Marketing Campaign, Part 3

Assignment Content

  1. This week you will continue working on your marketing project plan for your chosen campaign developed in Weeks 2 and 3. You will start to outline details that will be included in your marketing project plan due in Week 5.
    Complete the Developing an Integrated Marketing Campaign template to identify details of the integrated marketing campaign that will be included in your final marketing project plan.
    Cite at least 3 peer-reviewed, scholarly, or similar references. For additional information on how to properly cite your sources, go to the Reference and Citation Generator in the Center for Writing Excellence.