Value Proposition for Ford Discussion-New England College

  1. Analyze how your selected company creates value and brand loyalty. How will you create value and loyalty with consumers for your proposed new product? How will you define customer satisfaction?
  2. Actual conversations are encouraged with the company executives. Try contacting someone in their office to ask if they would be willing to answer a couple of key questions surrounding their tactics. If so, include your results, as well as any questions you developed to ask them. If you would like assistance with contacting members of the company, let me know.

Requirements: 1 to 2 pages; one attempt to contact your chosen company with a description of the experience and results.