In the article The Single-arity: Rise of the Solo Citizen, Faith Popcorn writes that it is okay to live the single lifestyle. If “single-arity” becomes the new zeitgeist, how will this affect the fashion market? What fashion trends, like athletic apparel in the 1990s, will emerge to satisfy the wants and needs of this new consumer?

In the article The Single-arity: Rise of the Solo Citizen, Faith Popcorn writes that it is okay to live the single lifestyle. If “single-arity” becomes the new zeitgeist, how will this affect the fashion market? What fashion trends, like athletic apparel in the 1990s, will emerge to satisfy the wants and needs of this new consumer?