CNM Casa Esperanza A Nonprofit Organization Discussion Responses

Please read the articles down below and make your won respond for each article. Number the articles For example: article 1: I agree with you…… No resources needed 100 words needed for each article Article 1: Identify a not-for-profit organization that might use marketing research, and describe one example of a meaningful research project that it might conduct. Discuss how this project would be useful to the organization. Casa Esperanza is a nonprofit organization that provides a home away from home for families while a family member is receiving cancer treatment or medical treatment for serious illnesses in Albuquerque. A research project for Casa Esperanza might be to expand their housing available for families in need. Research on the housing market and available properties as well as research on funding and grants would be useful for the organization. If they decide to hold a fund raising event, research on types of successful fund raising and research on how to market the event for the most participation would be beneficial. Article 2: Identify a not-for-profit organization that might use marketing research, and describe one example of a meaningful research project that it might conduct. Discuss how this project would be useful to the organization. The American Cancer Society is a not-for-profit organization that might use marketing research. They could use marketing research to target specific markets and customers who either have cancer or are involved with someone who has cancer. They could research what types of things cancer patients need or ways that they can help them. Many cancer patients need help with their everyday life or even being able to afford treatments and medications. This would be an example of a meaningful research project for the American Cancer Society. They can research these types of things and find ways to help them. They can even find ways to research how to help hospitals or to help cancer research. They can research which hospitals have the highest population of cancer patients and aim a lot of their resources and help towards these areas where it will be most beneficial. Most small communities do not have the care that cancer patients need so they would most likely be traveling to the larger areas and could benefit from these types of organizations and services.
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