This assignment requires the submission of a maximum 3,000-word report, which shows an understanding of the key strategic brand management theories and how companies can apply the theories in practice. For any selected company, analyse the branding efforts of the company. Each student is required to submit a detailed report that incorporates the findings of the research undertaken on the branding efforts of the company in relation to building brand equity, brand management across geographical regions as well as time and the utilisation of digital tools. In conducting your analysis, you are to compare your chosen company with its key competitors in terms of its branding efforts. Be sure to include at least three recommendations as to how the chosen company will be able to undertake more effective strategic brand management approach. In preparing your report, critically evaluate and apply the key concepts/theories on the topic of Branding in a Digital Era by researching relevant academic journal articles and specialist textbooks. Your report must further include current industry and market analyses that are supported by statistics, forecasts and analyses from government and well as industrial bodies and reputed analysts.
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