Apply Your Knowledge

Integrity Information Inc.
congratulations! You have just been hired as a consultant for Integrity Information Inc., a start-up business intelligence consulting company. Your first job is to help work with the sales department in securing a new client, The Warehouse. The Warehouse has been operating in the United States for more than a decade, and its primary business is to sell wholesale low-cost products. The Warehouse is interested in hiring Integrity Information Inc. to clean up the data that are stored in its U.S. database. To determine how good your work is, the client would like your analysis of the following spreadsheet. The Warehouse is also interested in expanding globally and wants to purchase several independent whole- sale stores located in Australia, Thailand, China, Japan, and the United Kingdom. Before the company moves forward with the venture, it wants to understand what types of data issues it might encounter as it begins to transfer data from each global entity to the data warehouse. Please create a list detailing the potential issues The Warehouse can antici- pate encountering as it consolidates the global databases into a single data warehouse.”